Swollen Knee From Driving

INTERVIEW: Alberto Forchielli skeptical about MISSION, PRESIDENT OF' ASIA OBSERVER

DA "The New York Times" in March 2010 DEL12

"A SERVING LOCAL STAND? "" THE CHINESE MARKET FOR OUR will remain a dream "

" Our businesses are too small to penetrate a market so far: the costs are prohibitive

-PromoBologna and go to the Region Shanghai (also) for promuovore 's economy of the territory.

What is the potential companies from Bologna to take root in the Chinese market? -

"For most of them, the Chinese market will remain only a dream."

Alberto Forchielli , Bologna, lives in China and is the chairman of 'Asia Centre, the think tank in contact with think-tank world. It' was the president of Finmeccanica Asia.

-Forchielli, perchè dice che il mercato cinese è proibitivo per gli imprenditori nostrani?

- " Perchè la nostra struttura economica è basata sulle piccole e medie imprese.Che sono, per l' appunto, troppo piccole per penetrare in un mercato lontano. Per vendere in Cina servono investimenti a lungo termine e grossi fatturati, e bisogna integrarsi nei loro canali distributivi che variano da provincia a provincia. Insomma i costi sono proibitivi".

-E produrre in Cina?

- " Per impiantare lì uno stabilimento ci vogliono lo stesso tanti soldi. Non vedo da noi colossi paragonabili alla Coca -Cola. Tra le poche aziende che ce l'hanno fatta ci sono l'Ima di Bologna, la Sacmi di Imola e la Brevini gearboxes. But they are exceptions and it is a sin. "

-Why a sin?

-" Why just the mechanics, where companies are very strong, is an area where China is back 20 years because of the break with the ' USSR in '58 and then the Cultural Revolution. On electronics, telecommunications and biotechnology, have nothing to envy anyone. "

-How the route is reversed?

-" Our companies should be guided also by politics, and aggregated into districts. But we're late, no one expected such a boom in China. "

- yet it is said that the Made in Italy quality can break anywhere ....

-" Yes, The luxury we can fare.Ma to land in China must first have stores all over the world. The Chinese buy only if they see your brand stores in other foreign countries. "

-Do you think the 'Expo is an opportunity for companies Bolognese?

" No. To be visible on a big market like China should aggregate in a joint stand of all countries' EU. Other than presenting stand or regional citizens in China ... If we say that we are in Emilia-Romagna four million they laugh. For them it is a ridiculous number. "