CAV. DR. JACOB ROSE
Director - Business Development
ITALTECH CONSULTING PVT LTD.
The Italian Diesel SpA will launch in India during the spring-summer 2010 in collaboration with Reliance Brands Ltd, a unit of Reliance Industries Ltd. The brand will have five stores in the first phase, two in Mumbai and one each in New Delhi, Hyderabad and Bangalore. Experts say that Diesel is quite popular in India, especially for its jeans. In India, the range Diesel inizera 'to 2 RS, 000 (Euro 30.76) and will go all the way up to Rs 50,000 (Euro 769.32) While it may be too expensive for the average Indian, is priced at par with its international range and the company is confident of its pricing strategy.
Overall, Diesel usually spends 80-10% of its annual sales on advertising. The company is regarded by many as an icon because of its provocative ads and sometimes shocking. In January this year, Diesel has launched the worldwide "Be Stupid" campaign, which shows the mark as bold, brave and young at heart. The same campaign will be extended to launch the brand in India within a few days.
Overall, Diesel usually spends 80-10% of its annual sales on advertising. The company is regarded by many as an icon because of its provocative ads and sometimes shocking. In January this year, Diesel has launched the worldwide "Be Stupid" campaign, which shows the mark as bold, brave and young at heart. The same campaign will be extended to launch the brand in India within a few days.
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