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EXPO' AND OUR CITY '

DA "Corriere della Sera on March 10, 2010
THE LESSON OF SHANGHAI

by Alberto Melloni

" Better City, Better Life ":" Better city, better life ".

Sounds so the theme of 'World Expo in Shanghai, which opens between 52 days and that for a number of reasons is very much more vicinaalla our city \u200b\u200band our region than is commonly thought. For many businesses (and all the best) China has for years been the challenge. Before that of the buy, sell and that of that of the produce, from a country that can not fly directly to China, except by an Air China flight relegated to the "Padania Airport" Malpensa (but Marconi does not have the long track to go to Zanzibar and New York?). This challenge, in times of Expo, brings to a head the usual problems for us (the giant Italian pavilion in Shanghai is managed by its director and a Commissioner has been changed a few weeks away), which solves the Stellone or perhaps thanks to "P-factor."

"P" Prodi. Why the professor 's most respected European People's Republic of China. The factor "P" is the main but not the 'only trump in the hands of Emilia-Romagna region on the eve of' Expo. Bologna is one of the city, "exhibited" in Shanghai. The Region Emilia-Romagmna will have its own window in the Italian pavilion and the beautiful University of Tong Chi, where the 'Alma mater has fostered the birth of a campus "Italian." In both these areas the industrial and cultural megliori brands will be able to deliver customized content and products. There will be an objective presence that is a way of being and a culture that is part of the mosaic flag, but that has a specific written in the style of your brand whose history speaks accento emiliano. Una presenza che può semplicemente diluirsi, lasciando a ciascuno fatiche e remunerazioni.

Oppure potrebbe diventare una esperienza nuova: potrebbe far capire che l' aiuto che ogni segmento di questo " sistema" privilegiato può fornire agli altri in termini di prestigio, contatti, risorse, visioni,valori, conoscenze, stili di vita è la più grande opportunità a disposizione. Come si faccia a farlo nel mondo delle imprese non devo spiegarlo io.

Come possa accadere nel mondo della ricerca storico- religiosa, che è il mio, lo vedo: in questi giorni (scrivo da Shanghai) ho potuto verificare che studi che non hanno trovato sponsor alcuno in Emilia (la traduzione in cinese di Pico della Mirandola, 's edition of the Treaties of the Bolognese Pope Benedict XVI is famous for its positions on the Chinese rites, the' critical edition of VaticanoII) evoke the 'enthusiasm of the students of Peking University, Fudan professors and even the 59 seminarians in Shanghai. For them the region of "Bologna" is only one thing: it is its university, its motion, its machines for the gym, bar code readers that are found in all stores, its food, its church, its way of life.

is up to see that to understand something as "common", you have to fly to Shanghai.