FROM "THE REST OF CARLINO" November 26, 2009
OF THE EXPANSION OF THE GROUP PRODUCTS BOLOGNESE
10 MILLION ANNUALLY RADIATORS
A prize for the "grandchildren" by Marco Polo. The Italy-China Foundation has delivered yesterday evening in Milan to companies, institutions and personalities of our country to better seize the opportunities offered by economic and cultural relations with the land of the Dragon.
to win the China Awards 2009 in "Value Creators," intended to Italian companies that have achieved the best performance in working with China and districts in high growth sectors, has been Sira Group, based in Rastignano, in Bologna, a world leader heating sector with a turnover estimated at 100 million euro.
President, Valerio Gruppioni, said he was honored for this award which recognizes the initiative of a team that was launched in 'Chinese adventure since 1999. "We started to export almost on tiptoe - Gruppioni-telling in a big market to be frightening, and we soon realized that the only way to do it was to produce locally. From the very 'beginning, each of our industrial enterprises in China was faced with a traveling companion as competent and reassuring Simest.
A first plant of 9000 square meters in Tianjin municipality, in Jixian, we passed an extension that led to the current 30,000 square meters, with an output of 3.5 million radiators a year. We then complete the second investment for the Group-a very important step, always in the municipality of Tianjin, in Jinghai, with a production facility of 48,000 square meters, which will be officially presented next year, when its development phase will be operational in half. "This project will churn in industrial regime of 10 million units 9ogni year, with a total investment of 215 million yuan (about 21 million euro).
Sira Group is focusing on China, why he has chosen as developing a strategic platform for the future. " We find ready-made continuous Grupponi- all' avvento dell' interesse nazionalistico ed economico dei cinesi a creare il proprio mercato interno per cessare la sudditanza verso quelle nazioni che- un tempo forti- assorbivano le sue richieste. Ma lo abbiamo fatto con una ricetta originale: offrire ai cinesi prodotti italiani in tutto, anche se realizzati nel loro Paese".
Di più, Sira Group ha deciso di intraprendere una nuova e affascinante scommessa. Sta infatti per iniziare le esportazioni in Cina della propria produzione " ammiraglia", ossia il radiatore Bimetal ( corpo in acciaio senza saldature ricoperto di alluminio pressofuso), realizzato in Italia: un prodotto con tutte le caratteristiche per piacere al Dragone che sta già cavalcando la ripresa economica., in genere le fortune cinesi rispondono a lassi di età precise.
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